Le Brassus, Switzerland · est. 1875
Sell your Audemars Piguet.
The Royal Oak changed watchmaking forever — and it's the most searched luxury watch brand in South Africa.
Get offers for your Audemars PiguetModels we're looking for
- Royal OakThe luxury sports watch — every reference wanted
- Royal Oak OffshoreThe bigger, bolder sibling with its own following
- Royal Oak ConceptRare, exotic, serious collector money
- Code 11.59Growing market as the line matures
- MillenaryDistinctive ovals with niche collector demand
- Jules AudemarsClassic complications, quietly valuable
Another Audemars Piguet model? Submit it anyway — this list is where demand is strongest, not where it ends.
The Audemars Piguet story
Jules Louis Audemars and Edward Auguste Piguet founded their workshop in the Vallée de Joux in 1875, and the firm remains the oldest fine watchmaker still in its founding family's hands. For a century it specialised in complications — minute repeaters, perpetual calendars, ultra-thin movements — supplying many of the great houses of Geneva.
Then in 1972 came the Royal Oak: Gérald Genta's steel sports watch with an octagonal bezel, exposed screws and an integrated bracelet, priced like gold when steel was cheap. It saved the company and invented the luxury sports watch category outright. Today Royal Oak demand defines the brand, waiting lists stretch years, and second-hand examples trade above retail more often than not — which makes private sellers holders of genuinely scarce stock.
What moves the price
- Bracelet condition is critical on integrated-bracelet watches — stretched or over-polished Royal Oak bracelets are expensive to fix and dealers price accordingly.
- Full sets with original invoices command clear premiums; AP boutique service history helps too.
- The thin bezel and case edges show polishing instantly — untouched examples earn real premiums.
- Vintage pre-Royal Oak AP (dress watches, complications) is undervalued and worth expert eyes before any sale.
Selling your Audemars Piguet: common questions
- Is my Royal Oak really worth more than I paid?
- Quite possibly — steel Royal Oaks have traded above retail for years. The only way to know today's number for your reference and condition is to let dealers bid.
- I have an older AP dress watch, not a Royal Oak. Worth selling?
- Worth valuing, certainly. Vintage AP complications are collector territory, and some are worth far more than owners assume. Don't scrap-value gold AP under any circumstances.
- Does a stretched bracelet kill the deal?
- No — it adjusts the price. Dealers restore these professionally. You'll still see competitive offers, just calibrated to condition.
Your Audemars Piguet has bidders waiting.
A few photos and two minutes is all it takes. No fee, no obligation.